This vibrant poster features lettering inspired by the legs of cabaret dancers at the Crazy Horse Saloon in Paris. The Maharaja, whose head dots the “I,” is shown ogling the dancers’ legs—a classic example of the mascot’s bawdy humor. In response to this poster, the head of the French Department at Osmania University in Hyderabad, India, wrote to the airline: “As a Frenchman, I was deeply shocked by this limited way of summing up my Capital…It would be better to avoid stressing the myth of France, the country of Love and of gay Paris. I would appreciate it if you could help destroy myths by deciding to discard this poster on Paris.” After the French government described the poster as an insult to the nation, the designers compromised and removed the Maharaja from the composition, replacing him with a simple dot above the “I.” While Cowasji and Kooka were fans of the original 1956 design, the “censored” version won the first prize at the Communication Arts Guild awards.
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