This poster encourages French civilians to invest in the third of four major national loan campaigns organized by the government during World War I. Artist A. Lelong appeals to French national pride with a dramatic monochrome design centered on Marianne, the symbol of the French Republic and of the values of Liberty, Equality, and Fraternity championed by the French Revolutionaries of the late 18th century. She is shown here standing on a globe surrounded by raised banners. The neoclassicism of the illustration also evokes the favored style of French Revolutionary artists.