Sibir
1956
Artist
Designer Unknown
Printer
Studécors, Paris
DIMENSIONS
62 1/2 x 46 in. (158.8 x 116.8 cm)
OBJECT NUMBER
PH.355
COUNTRY OF ORIGIN
Appliance, Children, Food, France, Product
CREDIT LINE
Poster House Permanent Collection
KEYWORDS
Appliance, Children, Food, France, Product
The little boy eating in front of an open fridge door below the slogan “…such freshness at such a modest price” promotes the SIBIR refrigerator. The SIBIR was invented in Switzerland in 1944 and incorporated a novel absorption system that replaced the old compressor refrigerators. It became especially popular during the 1950s and 1960s.
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