Scher’s poster promotes an exhibition that opened at the Centre Pompidou in Paris in November 2001, commemorating the centenary of the death of the great French artist and poster designer, Henri de Toulouse-Lautrec. It featured posters, designed and donated by graphic designers from 24 countries, and was intended “to demonstrate the vitality of the poster and its importance among artistic mediums” as well as to “encourage emerging graphic designers to follow the example of Toulouse-Lautrec.” The title of the show refers to the original Salon des cent, or Salon of the One Hundred, a series of nearly 50 exhibitions of original prints and posters by the most innovative graphic artists of the day organized by the Parisian illustrated journal La Plume between 1894 and 1901. Toulouse-Lautrec was one of the distinguished artists whose work was shown in these exhibitions and who designed posters promoting them. Scher’s typography cleverly suggests the silhouette of a late-19th century cabaret dancer of the kind frequently depicted in the artist’s posters.