This poster reflects the fun that art directors can have when they are developing an advertising concept. Designer Dawn Baillie wanted something eye-catching and gestural, so she physically demonstrated this pose for Ben Stiller to imitate during the photoshoot. The result is one of the most memorable movie posters of the early 2000s. The photograph is rotated 90 degrees—Stiller is actually lunging in the original image rather than pressing his hands against the floor. In order to get the correct vibrancy for the green of the “Z,” the printer had to run the poster through the press twice in what is known as a special hit.