Starting in 2002, York, Alabama, began hosting a Rooster Day Festival, an annual free event focusing on arts and cultural activities. This poster was created at a time when designer and printer Amos Kennedy was located in York and printing under the name York Show Print—a nod to the many historic letterpress printers in the United States like Hatch Show Print or Tribune Showprint. The green and purple roosters making up the background were created through the pressure print process in which a flexible, raised matrix or background template is placed between the paper and the printing cylinder. When run through the press, the extra pressure of that raised design pushes those parts of the paper into the ink, creating a fuzzy image.