Filmed in the small seaside village of Mayport outside Jacksonville, Regeneration was one of Norman Studio’s most daring projects. It tells the story of a woman and two men shipwrecked on an island they have named Regeneration. When other survivors appear, a hunt for buried treasure ensues and two of the main characters fall in love. Eager to entice audiences, Norman featured a scene showing the lead female actor bathing nude in the film’s promotional material. Aware of state censorship laws outside Florida, he informed theaters that he could cut the scene if necessary. In addition to titillating posters, Norman encouraged movie houses to fill their lobbies with palm leaves, moss, and white sand to emulate the film’s exotic location. This creative approach to advertising ultimately made the film a huge success with both Black and white audiences.