This poster was distributed after World War II by the Institute for American Democracy, Inc., a front organization for the Anti-Defamation League. It had been founded in New York City in 1941 to promote American involvement in the war and the fight against fascism. In 1944, it launched the Campaign for Unity Democracy and the Four Freedoms (in reference to the Four Freedoms outlined by President Roosevelt in his 1941 State of the Union address), one that included a booklet and a series of posters on the theme. It also produced posters encouraging Americans to buy war bonds. After the war, the institute continued to produce press materials and posters like this one to promote tolerance within the United States. In this poster, an emaciated figure, his face with its frightened eyes emerging from the darkness of what might be a prison cell, reinforces the parable of the irrational prejudice of a group of “fair skinned individuals” against “people with freckles.” The analogy could not be clearer; it is this kind of prejudice, the text states, that “underlies the horrible massacres in the concentration camps…” The American public had first been shown news reel footage of the camps a few years earlier toward the end of the war in 1945, so this imagery and the message would have been especially resonant.
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