Paula Scher’s campaign for Bring in ’Da Noise Bring in ’Da Funk for the Public Theater’s 1995–96 season remains among her most iconic work. The play was a musical with tap dancing that addressed Black history and culture from slavery to the present. “It’s about physical, cultural, emotional migrations. It’s about that American phenomenon of figuring out who you are in a new place,” explained George C. Wolfe in the New York Times; Wolfe created the show with the choreographer and dancer Savion Glover, who appears in most of the posters. They also feature the woodblock type that largely defined Scher’s identity for the Public Theater and was inspired by both the lettering on Victorian theater billboards and by the examples she saw in Rob Roy Kelly’s American Wood Types, published in 1969. As she explained in an interview with Hillman Curtis: “The Public Theater identity is about being extremely loud and visible and urban.”