This poster encourages all citizens to subscribe to the national loan of 1920, the fifth issued by the French government since the beginning of World War I. In it, the figure of Marianne stands with her arms joyously outstretched before a newly ploughed field; its lines reach to the horizon where the stylized rays of a brilliant sun suggest a new dawn for war-torn France. This kind of sentimental allegory is very typical of the posters issued at the end of the war and beyond to stir citizens into investing yet more in government bonds for the rebuilding of France. Cox & Co. was an army banking firm that had been established in London in 1758 and opened its Parisian and many other French branches in 1915.