Here Chwast promotes the fourth annual WBAI craft fair in 1975, held annually at Columbia University in support of the listener-sponsored radio station WBAIFM. His eye-catching design, showing a sequence of four geometric images, each featuring the same man in various interactions with domestic furnishings and a ceramic vessel, subverts the traditional folksy connotations of craft, moving it into the territory of hard-edged modern design (but with a comic touch).