This poster urges French civilians to invest in the third of four major national loan campaigns organized by the government during World War I. The image of the “poilu” (infantryman) kissing goodbye the little girl in his arms on his way to war is, like the slogan, sentimental in the manner of the day. It also reflects Leroux’s formal artistic training (he was a figurative painter and illustrator) and his role as a professor at the École des Beaux-Arts in Paris for some 30 years. The figure of the mother at lower right nursing her infant looks very much like a simple studio sketch. Leroux made several other posters promoting war loans.