Elektra Film Productions was a New York animation studio specializing in commercials. Around 1962, it created a promotional video for the Amalgamated Lithographers of America to show off the lithographic process—one of the foundational methods of printing posters. To represent Elektra’s move from West 59th Street to Madison Avenue, Seymour Chwast incorporates a variety of figures and letterforms, all headed off the right side of the page