This is one of three screen-printed posters created by leading graphic designer Paula Scher for The Alphabet Portfolio (1994), all of which are in the collection of Poster House. (She also created the logo and identity for the museum.) Scher was the art director for this project, part of an advertising campaign for Champion Paper, in which 12 prominent international designers were asked to submit designs for the letters of the alphabet for a portfolio of 26 screen-printed posters. They were published by Ambassador Arts in New York on Champion Pageantry white wove paper. Each designer would receive a complete signed set and one of the sets would be exhibited at the 1994 Aspen Design Conference. Scher’s design for the letter “G” reflects her ability to effectively combine the graphic idioms of fine art with those of pop culture.