This is Paula Scher’s first poster for The Public Theater, created while she was a partner at Pentagram. The dynamic, nonlinear placement of text combined with a bold cutout figure of one of the performers redefined theater advertising in New York City. While many posters in the city are now printed on vinyl stickers, this design was printed through photo-offset lithography on paper. Scher continues to work with The Public today, continuously editing the brand to reflect the vibrancy of both its programming and the city itself.